Retail Mapping Systems: Four Benefits
As a retailer, you're likely always studying customer behavior, particularly if your company has stores in multiple locations. Continued growth and pleased customers are regular goals as you explore software and other tools that should improve business, but retail mapping may still be a mystery to you. How might mapping software boost profits?
1-Better Customer Tracking
When retail mapping software is integrated with your own retail app or the Wi-Fi access you offer customers, tracking is much more efficient. The wealth of shopper information you receive from heat mapping, for instance, will enable you to adjust the way you position things in your store. You'll be able to see which displays generate the most interest and which remain empty throughout the day. Then you'll know what products are most popular and you can change order amounts and inventory to better provide desired products to people in the shop.
Retail mapping can also work with online sales. Mapping software will record and map out geographic locations of buyers as well as providing other analytics that can better help you target and craft messages for people wherever they are.
2-Better Site Selections
Some retail mapping systems permit you to map completely unused locations to reveal industry competitors and suppliers in the area. With this information, you can better plan additional stores and select suppliers in a way that will eliminate long transport times and other issues. You may also get general customer information for different areas, which can inform the way you price products or what kinds of products you sell in specific areas.
You'll have to check how often software is updated to reflect changes in the geographical landscape to ensure you have the latest details when you look to purchase lots or sites.
3-Better Internal Communication
Without retail mapping, you will need to relay the information you know to others, which takes a significant amount of time and may introduce inaccurate information. With this software available to managers and others, there is one source of information that everyone has access to. People can handle their tasks without waiting to "touch base" with anyone else. When meetings occur, they can cover more ground because everyone is already working steadily with the data provided by software reports.
4-More Detailed Reports
If you're working on an improved business or marketing plan for funding purposes, the detailed reports compiled by retail mapping systems can better persuade lenders that your aims are worthwhile.
Your business and retail mapping software could work excellently together. Use demos and discuss trials with mapping system vendors.